MATT CHAMBERLIN

Developing marketing, audience and media strategies that consistently deliver against and exceed client goals. Translating data into bespoke insights to create competitive strategic advantages for clients. Provoking client briefs to identify untapped strategic opportunity ("Why, not What"). Promoting curiosity amongst agency teams to enable a creative approach to marketing.

Responsible for over 50% of Mindshare Atlanta’s annual revenue since 2019, delivering a 33% increase in average annual revenue from accounts managed since 2018. Secured 65% of Mindshare Atlanta’s new clients since 2013.

Serving as the senior lead of two 30-person teams, I have hired, trained and retained regularly promoted employees who continue to excel in their careers. I have maintained lasting relationships with key clients, achieving an average referral rating of 95%.

I lead the evolution of John Deere’s data, analytics and digital strategy. This transformed a traditional manufacturing brand into a modern digital marketer. Success was built from strategic contracting, new products and services and a built from scratch team structure that supports 14 separate client divisions.

Secured Mindshare North America’s first video game account, Bethesda Softworks. Entering the pitch with no prior gaming experience, Mindshare was chosen over three gaming-focused agencies. The campaign increased lapsed buyer intent to purchase by 20%.